Tag : Branding

Pharmaceutical company embroiled in Enron-sized scandal

3 years ago / 0 comments

Valeant Pharmaceuticals International Inc. is in full-on crisis mode amidst accusations of fraudulent accounting practices. …

Twitter CEO Jack Dorsey boosts employee morale after big layoffs

3 years ago / 0 comments

Twitter CEO, Jack Dorsey, announced that he will be giving a third of his company …

A new look for Google: Tech giant updates its logo

3 years ago / 0 comments

On September 1, Google unveiled a new logo. The tech giant decided that an upgrade …

McDonald’s facing negative PR and plummeting profits

3 years ago / 0 comments

McDonald’s has been facing public scrutiny this year after the animal rights group, Mercy for …

Branding nations: Using PR to boost tourism, evolve cultural image

3 years ago / 0 comments

The domain of public relations is not limited to corporate and commercial spheres. In recent …

May the 4th be with you: 9 brands that geeked out on Star Wars day

4 years ago / 0 comments

Brand PR teams around the United States discovered Monday just how important pop culture is …

Everything you need to know about Protein World’s controversial “Are You Beach Body Ready” campaign

4 years ago / 0 comments

Once in a while, our PR team comes across an ad campaign littered with flubs …

5 of the most offensive and stupidest PR fails of 2015 so far

4 years ago / 0 comments

Its been a busy quarter one for major Public Relations blunders. Nowadays, it appears not a …

KFC UK Moves to Rebrand With Emotional Advertising 

4 years ago / 0 comments

After 10 years of steady growth, KFC UK experienced sales slumps in 2013. Since then, …

Delia’s announces comeback as online-only retailer

4 years ago / 0 comments

When ‘90s fashion chain Delia’s announced that it was filing for bankruptcy in December, it …