Hello to Ello, goodbye to Facebook?
March is Not-Safe-For-Work Month for Ello, one of the newest arrivals to social media. Created by artists, Ello has launched NSFW Month to challenge censorship and to encourage free expression.
Ello is still in its early stages of development; joining requires an invitation. Free of advertisements and minimalistic in design, the social media platform has attracted a significant amount of attention from the artistic community.
Founder of Ello, Paul Budnitz, made the following claim about Facebook: “When using a social network like Facebook, the advertiser is really the customer. The user and their data is what’s being bought and sold.”
It should come as no surprise that Facebook has been declining in popularity as the platform has become clogged with advertisers. In fact, there are over 1.5 million active advertisers on Facebook. Still, Ello has not yet taken off. The site peaked toward the end of September 2014.
Social media has become a dynamic market in today’s society. User’s demand privacy and shun advertisements, yet remain attached to Facebook. If an ad-free option like Ello exists, why has there not been a mass migration to this new option?
Perhaps, we’re attached to our beloved Facebook, and such a migration will take time. In a clever PR move, Ello has been careful to stress their respect for privacy. If a new social media site is to gain popularity, trigger terms like “privacy” and “ad-free” will be critical in PR efforts.
What do you think keeps users attached to Facebook, though dissatisfaction is common? Share your thoughts below or on Twitter @ryanlawlessness