Apple’s “Spring Forward” keynote event presents new Apple watch

Apple’s “Spring Forward” keynote event presents new Apple watch

Apple keynote events consistently demand worldwide attention. The hype behind them is so big that a website exists called


In the weeks before keynote events, Apple aficionados speculate over what surprises will be announced. The most recent Apple event, “Spring Forward,” took place last week in Cupertino, California.


Among the first of CEO Tim Cook’s announcements at “Spring Forward” was HBO Now’s availability on Apple TV. “Game of Thrones” fans around the world are buzzing with excitement over this new way to get their fix of blood, lust, and incest.


Apple's Watch Edition will cost $10,000 and only a limited quantity will be available. (

Apple’s Watch Edition will cost $10,000 and only a limited quantity will be available. (

Cook also announced the New MacBook – which is, well, a new MacBook. Unsurprisingly, it’s thinner, lighter, and has longer battery life. And the Apple logo on the back doesn’t glow anymore.


The most exciting part of the keynote, though, was new information on the much-anticipated Apple Watches. Apple Watches will make their debut in Apple stores around the world on April 10.


Apple watches start at $349 and prices skyrocket all the way up to $10,000 for a more luxurious option, the Apple Watch Edition.


Features of the new Apple bling include the ability to make and receive phone calls, check e-mails, and download third party applications.


Apple never fails to depict their products as access to a clean, modern lifestyle — the Apple lifestyle. They offer their watch not as a simple product, but as the key to a higher quality life. And it works.


What are your thoughts on Apple’s recent announcements? Respond below or on Twitter @ryanlawlessness

Ryan Lawless

Ryan Lawless is an undergraduate student at Fordham University. He studies English and Spanish as majors, and philosophy as a minor. He won the Margaret Lamb Writing to the Right-Hand Margin award for creative fictional writing, and has been published in Fordham's literary magazine The Ampersand, and its newspaper, The Observer. Ryan grew up in New York, but is also an Irish citizen. He enjoys fiddles, coffee, and music.

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