Top 5 digital tools for the African PR executive

Top 5 digital tools for the African PR executive

The world is paying more attention to what is going on in Africa. So far, only two of the top 10 global PR firms have offices in Nigeria and usually through affiliates, according to Claudine Moore founder of C. Moore Media. There are countless possibilities for the African PR and communications industry with new agencies opening and mobile marketing on the rise.


If you are looking to set your mark in this industry, consider employ these digital tools to up your game.



A tool for digital PR and content promotion, Buzzstream collates contact information and social media profiles for you. It also helps in tracking conversations and can be used to follow-up emails and other conversations. That is not all, Buzzstream also provides a centralized digital work space for teams.


ZNews Africa

ZNews is a news aggregator focused on the African market. Available on Android, the software provides news headlines from across the continent and also in country-specific themes. ZNews enables you to stay current with what is happening in Africa. It is also bilingual in English and French.



This works similar to the Google alerts feature but for twitter. Twilert sends emails to you when your specified keywords or hashtags are mentioned on Twitter. It enables monitoring of online reputation over Twitter.



An acronym for “Help a reporter out,” HARO is a brilliant resource that connects journalists with experts in their fields.  This tool connects journalists with sources through daily emails and is a great way to verify information digitally.



If you use Instagram for the bulk of your communication, Latergramme is a must have. It allows you to plan and schedule Instagram posts, as well as manage multiple accounts. Latergramme also enables easy team work.


Do you work in PR? What digital tools do you make use of at work? Leave a comment below or reach me on Twitter @rafeeeeta

Rafeeat Aliyu

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  • Kuba Rogalski29. Feb, 2016

    Another tool I’d like to add to the list is, which is a social media monitoring platform that makes reputation management a lot easier. It enables its users to track all the mentions of the chosen keywords that appear online, so every time someone puts your brand in the spotlight, you can react immediately, regardless of the sentiment of a mention being positive or negative.

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