L’Oreal plans to test products on 3D printed human skin
Since 2013, L’Oreal has steered clear of animal testing worldwide. However, the company’s latest plans for product testing — in partnership with Organovo — will take cosmetics testing where no other company has taken it before: 3D printed human skin.
Until now, L’Oreal has tested its products using specially grown 2D cell cultures. These skin samples are created from leftover donor skin from plastic surgery procedures. Each year, labs that are run by the French cosmetics giant produce around 100,000 tiny human skin samples. Each sample measures at a maximum of one millimeter in thickness and one-half square centimeters in total area.
The use of 3D printed human skin tissue will not only allow for considerably larger samples, but also allow for improved efficiency and reliability. Production will be faster and testing will show more results, since the material more closely resembles actual human skin.
Organavo’s 3D bioprinter has previously been used for the purpose of producing human tissue for medical research. L’Oreal’s plans are to apply this technology to cosmetics in order to highlight the company’s visionary approach to product development.
Not only is L’Oreal concerned with putting products on the market that elevate standards, but it is also concerned with raising similarly high standards in terms of product creation.
In working to achieve the latter goal, L’Oreal is building a brand image based on innovation and on the unique pairing of modern science and technology with cosmetics and beauty. This, in turn, shows that L’Oreal is consistently looking for ways to move its brand forward and to utilize advancements made in various fields to fulfill that purpose.
L’Oreal is more than a step ahead of the competition but also a step ahead of the times.
How do you think utilizing modern technology in novel ways can help companies and brands in different markets stand out against competitors and remain a step ahead? Share your thoughts below or tweet me @tamarahoumi.