H&M misspells word on shirt, shows why brands should sweat the small stuff

H&M misspells word on shirt, shows why brands should sweat the small stuff

“Genius is one percent inspiration and ninety-nine percent perspiration.” …and apparently so is “genious.”


This is according to H&M, who recently made the awkward mistake of misspelling the word genius on a men’s t-shirt that featured the aforementioned famous words of Thomas Edison.


While online archives show that the shirt was being sold by the retailer as far back as March, according to Mashable, it has since been removed from stores and H&M’s website. Even a photo on the site displaying the shirt in conjunction with a pair of shorts for sale has been replaced with an alternate image displaying the same shorts with a different top.


Male H&M model with t-shirt misspelling 'genius' in famous Thomas Edison quote

H&M sold this shirt with a typographical error for a short period of time and has since taken it off shelves. (mashable.com)

The company has not, however, publicly commented on the mistake.


After failing to proofread the quote before it was printed on the top, H&M is working hard to erase any and all traces of the shirt. Unfortunately, photos have already circulated around the web, which makes it more difficult to stop this blunder from leaving a mark on the company’s reputation.


The fact that a major retailer like H&M failed to quality check a product before production demonstrates a level of carelessness that could potentially damage its image. It poses the idea that this company exercises an overall heightened level of negligence towards its quality of work.


Hopefully for H&M, this mishap will blow over, and the brand will move on with no more than a bruised ego. To be safe, sticking to spell-check from here on out is probably a good idea.


What, if anything, do you think a blunder like this does to H&M as a brand? Share your thoughts with us below, or tweet me @tamarahoumi

Tamara Rahoumi

Tamara Rahoumi is a third-culture kid of Egyptian descent who was born and raised in New Jersey. She loves experiencing new things, and is in a constant state of wanderlust. She has spent a year studying in Switzerland and another teaching in Albania. Tamara graduated from Rutgers University, where she studied political science and cultural anthropology. She reports on a variety of stories for MUIPR. Follow Tamara on twitter @tamarahoumi.

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