Edinburgh International Fashion Festival to Focus on Scotland and South Africa

Edinburgh International Fashion Festival to Focus on Scotland and South Africa

Edinburgh, Scotland will host its third annual International Fashion Festival during the week of July 17 through July 25. The festival is said to be more than just a festival full of model clad runways, but also a meeting grounds for both the fashion industry and the general public of Edinburg to unite during gala parties, exhibitions, interactive workshops, and more. The Edinburgh International Fashion Festival also incorporates many of Scotland’s famous venues into the event. Some venues mentioned on the event website include The National Museum of Scotland, the Queen’s Gallery, and the Assembly Rooms.


The Director of the Edinburgh International Fashion Festival, Anna Freemantle, says that the festival “is about seeing, about allowing ourselves to open our eyes and look at the world through the eyes of a child, with wonder and fearlessness. This is the kind of wonder and fearlessness we so seek to celebrate within the industries of fashion and Art, it is what we are about.”


Graeme Black's Knitwear (www.dailyrecord.co.uk)

Graeme Black’s Knitwear (dailyrecord.co.uk)

Style.com’s Ulrika Lundgren praises Edinburgh festival on being “relatively free from the see-and-be-seen flash and corporate sponsorships of fashion weeks and art fairs,” instead she says, “this annual event assembles creative luminaries for an interdisciplinary brainstorm.”


Scottish textile history was brought to life at the festival as designer Graeme Black used inspiration from Scotland to create his latest knitwear line. Black handpicked 10 of the best knitters in Scotland to knit his line, for which he used the best cashmere in the world: cashmere from Inner Mongolia. Black tells the Daily Record of the line, “I’ve been working with Scotland’s best knitters to produce what I believe is a first – weaving together the finest cashmere with the traditional chunky yarns used in Fair Isle jumpers.”


SAM Pop-Up Market (edinburghinternationalfashionfestival.com)

SAM Pop-Up Market (edinburghinternationalfashionfestival.com)

Along with Scottish design, the festival is also focused on South Africa this year, in honor of Cape Town being named the World Design Capital for 2014. Cape Town will actually be holding their very own Mercedes-Benz Fashion Week starting the July 25.


Part of the festivities in Edinburgh will include a Pop-up Design Market and Exhibition, through SAM – the South African Market. SAM is Cape Town’s first shop that allows for different vendors to all bring their products to one location. The pop-up market in Edinburgh will be open to buy clothing, jewelry, furniture, and home goods from South Africa’s top designers.


Whether you are looking for fashion shows or a cultural adventure in Scotland, the Edinburgh International Fashion Festival is sure to be up your alley. If you are in the area locally or visiting for the end of your summer, be sure to stop by Edinburgh. Not to mention, almost every single event at the festival is free.


What are your thoughts on the Edinburg International Fashion Festival? Comment below or tweet me @LydiaYekalam

Lydia Yekalam

Lydia Yekalam is a Freelance Writer for MUIPR. She was born and raised in Seattle, and is currently a communications major at the University of Washington. Lydia loves traveling and hopes to one day live in Europe. Her hobbies include taking Instagram-worthy photos, creating DIY interior design projects, and pursuing all things fitness related. Follow Lydia on Twitter @LydiaYekalam

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