Beyonce releases new line of workout wear
Beyonce has wowed us with her music and singing capabilities; now, she is going to wow us with her new line of workout clothes, Ivy Park, which is a mix of casual and activewear.
However, this isn’t Beyonce’s first attempt at introducing a clothes line to the public. In 2006, she opened House of Deréon with her mother’s support, but this fizzled out in 2012.
The Ivy Park collection offers women’s sports bras, sweatshirts, legging, and even jackets with an affordable price range starting at $25 and maxes out at $265 for a full body suit. You can purchase clothes online or at select Nordstrom, Topshop, or Hudson Bay stores.
Topshop owner Sir Philip Green announced the release of Ivy Park line in October 2014. “This is not a collaboration,” Green said at the time. “This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office.”
Beyonce and Green met in London in February 2013.
“We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together.”
Beyonce has expressed how Parkwood Park in Houston has been her inspiration. Her father would always wake her up in the morning by knocking on her door and letting her know it was time to go run. Even when she wanted to stop, she didn’t. Beyonce pushed herself and because of that, she has become the disciplined woman she is.
“There are things I’m still afraid of … When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”
What are you going to purchase from Ivy Park? Let’s talk here, or find me on Instagram @Become_Bright_Within