Africa’s Position In The Fashion World

Africa’s Position In The Fashion World


In 2009, the world took notice of African fashion when ARISE Magazine was launched in London. Over the years, the magazine has hosted many fashion weeks in Nigeria, New York and London.

African Fashion International, the leading fashion authority in Africa has also hosted many fashion weeks across Africa and has provided a platform for designers like David Tlale to showcase their designs.


Burberry's Spring/Summer 2012 Collection. Photo:

Burberry’s Spring/Summer 2012 Collection. Photo:

Fashion houses and designers such as Burberry, Vivienne Westwood and L.A.M.B. have created collections that are clearly African inspired.








Duro Oluwo Fall/Winter 2014 Collection. Photo: Duro Oluwo

Duro Oluwo F/W 2014 Collection. Photo: Duro Oluwo

First Lady Michelle Obama has been sighted and photographed on many occasions wearing designs of one Nigeria’s most talented designer, Duro Olowu.




Franca Sozzani with Nigerian designer Lanre Da Silva Ajayi in 2012. Photo:

Franca Sozzani with Nigerian designer Lanre Da Silva Ajayi in 2012. Photo:

In 2012, Vogue Italia Editor-In-Chief Franca Sozzani and Italian designer Roberto Cavalli visited some of Africa’s fashion capitals and met with Africans working in the design field including those in the creative fashion and film industry segments.






Also in 2012, Johannesburg, South Africa, one of Africa’s fashion capitals ranked number 18 on the Top 20 Global Fashion Cities by the Global Language Monitor.  Johannesburg has hosted many fashion weeks and provided platforms for many African designers across the continent to showcase their creative work. South Africa is also the home of one of Africa’s top designers, David Tlale.


Many global fashion retailers such as Mango, Zara, Bebe, Thomas Pink and Gap have also recognized Africa’s emerging fashion consumers and opened up shop in Africa. According to a report by Zeenat Moorad of Business Day Live, Forever 21 and H&M have decided to open their first stores in South Africa this year and next year respectively.


What are your views regarding African fashion? Let us know in the comment section below, or tweet me @LindaAmaechi.

Linda Amaechi

Linda was born and raised in Nigeria, and moved to Houston, TX some years ago. She has a master's degree from TWU and currently lives and works in NYC. She is an active member of Healthcare Leaders of New York. Linda loves reading and writing about fashion. Two of her fashion inspirations are her maternal grandmother and mother. Her hobbies include budget-friendly shopping, cooking (especially trying out new recipes), reading novels, interior decorating, volunteering, and catching up on her favorite TV shows. Follow Linda on twitter @LindaAmaechi

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