No laughing matter: Warner Bros. upset over ‘Suicide Squad’ leak
Check it out below:
It’s nearly impossible to watch that trailer and not feel unfettered excitement over the future of the DC Cinematic Universe. Everything from the film’s tone, to the performances of Jared Leto and Margot Robbie as Joker and Harley Quinn seem pitch perfect. However, not everyone is excited about the trailer’s release — namely, Warner Bros.
The film has already suffered from a number of leaks in the form of set photos and bystander video. When showing the teaser in San Diego, the cell phone cameras once again came out, sending grainy versions of the trailer all over the internet. According to Sue Kroll, President of Worldwide Marketing and International Distribution at Warner Bros. Pictures, the footage shown at Comic-Con was never meant for viewing by those outside the convention center.
She issued a statement:
“Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.”
The decision from Warner Bros. to acquiesce and release the trailer comes from their inability to contain the leak, but they have missed an opportunity. Leaked footage has historically proved effective in generating awareness and publicity for upcoming or potential projects, such as the original “Deadpool” test footage. By releasing this statement, Warner Bros. have elected to draw attention to their inability to contain the footage, rather than the high quality of the trailer itself.
On the other hand, those who take these videos may simply be ruining it for the rest of us. With more and more studios opting to forgo Comic-Con attendance, the risk of potential leaks may become too much for them to risk the integrity of their product.
What do you think of Warner Bros. decision? How have they handled the situation? Comment below or tweet @connerws to give us your take!