Instagram joins music community through debut of @music

Instagram joins music community through debut of @music

Through outlets like Facebook, Twitter, Vine, and Snapchat, social media enthusiasts have accumulated several methods of showcasing upcoming talent. Instagram now has an entire account dedicated to the discovery and appreciation for up and coming musicians with their handle, @music.


The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO Art by @jaredeberhardt

A photo posted by Instagram @music (@music) on Apr 29, 2015 at 5:57am PDT


The profile’s slogan reads: “Capturing and sharing the world’s musical moments.” Since its debut last week, the account posted eight photos in addition to its launch announcement. The photos include familiar acts Grizzly Bear and Questlove, showcasing their alternate life passions. Musicians with unique attributes and ones popular in other countries are also given attention. There is no such thing as bad publicity.


To encourage contributions, @music began the Monthly Hashtag Project, #MHPlive. For the month of May, users who can “make creative images of a live musical performance” can use #MHPlive to make a shared experience more unique. Sacha Lecca, deputy photo editor of Rolling Stone, is the inspiration behind the project. “The challenge is to come up with something really great and unique out of a situation where you have many other photographers right along side you shooting the very same thing,” says Lecca in the caption of the Instagram announcement.


With great creativity also comes great responsibility. The rules are detailed in the post. Users must remember to only submit their own works taken solely in the month of May and use only music if one has the appropriate credentials (no piracy!). Above all, users must separate themselves from the paparazzi and not photograph or record anyone who does not wish to be captured on camera.


For those without an Instagram account, do not fear! All posts are also uploaded to Instagram’s blog, along with other stories and articles too lengthy for a caption. Enjoy this new outlet, social media world!


Show us your contributions to #MHPlive in a comment below or mention us on Twitter @antoinette_8a!

Antoinette Ochoa

Antoinette Ochoa is a graduate of Loyola Marymount University, continuously following her passions for music and writing. Today, Antoinette bounces around Southern California teaching high school performing arts programs and participating in ensembles of her own. She also enjoys discovering the hidden gems of the cities around her and sharing her finds with her partner in crime. Follow her on Twitter @antoinette_8a

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