Holographic Concerts: A New Form Of Entertainment
Hatsune Miku is one of Japan’s most loved pop stars. With other 1.8 million followers on Facebook and 100,000 original songs, Miku has sold out concerts and represents companies such as Google, Toyota, and Louis Vuitton.
What makes Miku different from most performing artists is the fact that she is not human; she is a hologram. To create Miku, a projector is positioned above the stage and shown down at a reflective surface on the stage floor. The reflective surface is positioned at a certain angle to be reflected off a foil screen, giving the illusion of a person performing.
Holographic concerts are becoming increasingly popular, and are often used for diseased artists. At the 2014 Billboard Awards the holographic animation technology was used to bring Michael Jackson “back to life.” The performance took a year a half to perfect in order to be ready for the live show. This technology was used before at the 2012 Coachella Music Festival to bring rapper Tupac Shakur back to life. Holographic concerts for deceased artists, such as Frank Sinatra, Elvis Presley, as well as Michael Jackson could mean big money for the music industry.
Many people are weary of the idea of holographic concerts, finding it creepy and question the ethics of it. Oftentimes, when an artist passes away, their popularity increases, and they bring in a lot of money posthumously for the record companies putting out their albums. Some see holographic concerts as just another way the deaths of popular artists will be exploited. Ed Ulbrich, Chief Creative Officer of Digital Domain, is working closely with the Elvis Presley hologram creation and claims the creators would always be respectful of the artists saying, “You start to open up a whole new universe of legal questions. As such, we have no intentions of doing anything other than being utterly respectful of these legends and icons.”
Just like other new inventions and ideas, the use of holographic images for deceased artists will most likely become more acceptable over time. People see this as a great opportunity to see one’s favorite artists, whom they never had the chance to see while they were living.
What do you think of holographic concerts? Let me know in the comments below or tweet at me @whatsthesich